Margaret Hoang

Building up  humans  and tearing down tech barriers through  UX design. 

Interaction Design & Leadership

Crafting signup & setup for a customer segment

I advocated for and designed a major upgrade to Covenant Eyes's signup & setup flow. This addressed an outstanding UX issue for couples and families looking to protect their loved ones from online addiction.

Project

Role: Project lead, designer
Skills: Stakeholder engagement, project planning, wireframing, interaction design, usability testing
Tools: Miro, Figma
Duration: 8 months

Highlights & Outcomes

  • Reduced related support calls by 44%

  • Innovated by adding an installation checker

  • Simplified account setup to 3 steps

  • Fostered a stronger collaboration between Product and Marketing

Journey Mapping

Understanding new users, from product discovery to installation

I led a multi-phase research project to discover what led Christians to seek help for their porn addiction and what was their early experience with Covenant Eyes's accountability software. This yielded data-driven evidence for several major enhancements to the product.

Project

Role: Lead researcher
Skills: User interviews, customer journey mapping, service blueprinting, persona creation
Tools: Miro, Condens
Duration: 3 months

Highlights & Outcomes

  • Identified Jobs-to-be-Done, Pains, Gains, and Opportunities in the signup and setup flows

  • Synthesized internal and external interview data for a holistic view

  • Advocated for UX improvements using research artifacts

  • Mentored a colleague by collaborating on a service blueprint

Coming soon: Deep dive...

Mobile Design

Revamping an Android app for Covenant Eyes

Covenant Eyes helps Christians reflect on their online activity and stay safe from explicit content. I redesigned their Android app for a cleaner UI and smoother UX.

Project

Role: Designer
Skills: UI design, interaction design
Tools: Figma, Material Design
Duration: 2 months for design, 4 months for development support

Highlights & Outcomes

  • Designed an engaging, friendly UI aligning with current brand standards

  • Crafted intuitive, Google-like interactions with better visibility of system status

  • Collaborated with developers to improve layout responsiveness

Mentorship

Pursuing professional growth together

Mentorship has been a joy of mine from the very beginning. My experience includes:

  • Managing a databases workshop for university students

  • Introducing Java to a high-school robotics club

  • Hiring and training software developers in frontend development, databases, and DevOps

  • Teaching colleagues in other fields about UX design and research

  • Leading a weekly educational series on design

  • Giving ad-hoc reviews of resumes, portfolios, and academic essays

My approach centers around providing hands-on experience in a hands-off way, as well as learning new things together. I constantly seek opportunities for my mentees, equip them with relevant knowledge, and help them grow in self-confidence and autonomy.

Fun stuff

Coming soon :)

About me

A product designer with roots in dev

I love solving UX problems, big or small. I believe our best work is done when collaborating across teams and testing designs with real users. I thrive in the strategy, structure, and interaction layers of design. My previous career as a full-stack engineer has given me insight on the software lifecycle and how to collaborate well with developers.

A life in the woods

I grew up in the greater Seattle area and now live in the UK with my husband. I enjoy books, music, and all kinds of tea. My last name is pronounced like hwong. :)